Fine & Country was incorporated on the 21st June 2001, with a mission to be the agent of choice for luxury property, not only by targeting the upper quartile of the market, but by justifiably becoming the agent of choice for that sector.
In recent years, things have changed in the Estate Agency business, or have they? Many estate agents have not evolved with the times, choosing to simply evolve from waiting for the phone for sellers to call, placing an advert in the local papers as well as their window and then, waiting for the phone from persons wishing to view.
Things have changed dramatically and those who have not embraced marketing in the digital age have fallen behind. Whilst property at the bottom end of the market will frequently generate interest that is based solely on price, property in the upper quartile can sit there for months, with the only response from agents to property that has not sold, to be the price.
When a property is unique, when it has a small market, when it needs to be matched with a passive buyer who may not even be looking, there is a need for special skills, a special approach and a marketing strategy that is unique to Fine & Country.
Fine & Country take a unique approach, they will not market property unless it is presented at its best, they have a philosophy that encompasses these three factors:
Properties must be presented correctly, they must convey the image of a luxury property that is impeccable throughout.
They are marketed with a proven strategy, not only by appearing in the high quality glossy Refined magazine, that is delivered by sales partners across the 225 offices in the UK (over 300 worldwide) they are displayed in the Park Lane office, they are also targeted at a suitable demographic through social media, with a sponsored campaign designed to bring them to the attention of the right people.
While it can take a little time to match the most unique properties to the right buyers, in the modern world, this won't often happen without the right approach, which is the reason that Fine & Country are the fastest growing agents for luxury property across the UK.
Fine & Country
121 Park Ln, Mayfair,
London W1K 7AG
020 7079 1523