Today's shoppers depend on online reviews the way your parents depended on a friend's recommendation. Here's what you can do to be sure your business gets the good reviews it deserves and tips for handling negative reviews.

Online reviews of your business are extremely important. According to Moz, 67% of consumers are influenced by online reviews. Google has taken notice of this, and they have ranked review sites at the top of their search results. This means that whenever someone searches for your business, reviews are usually at the top of the search results pages. Since most people never browse past the first page of results, reviews are what they tend to click on the most.